A Study on Consumer Preference and Satisfaction Towards TVS SUZUKI with Special Reference to Coimbatore City

Abstract

This research analyses the customer satisfaction towards two wheelers. The study was conducted Coimbatore city only. The total numbers of respondents are 100 it has included men and woman. The customers have a wide choice of brands to select from many brands. In order to survive the competition the companies have to do a better job of meeting and satisfying customer needs than their competitors. Many companies are aiming for high satisfaction (delighted) because customers who are just satisfied still find it easy to switch when a better offer comes along. The preference of the customers clearly signifies that their importance of family and friends influencing their purchase